Marzotto Carta dal 1890

The Magic of Paper in the Heart of Florence

While strolling through Florence’s city center, you’ll come across a small treasure that captures the heart at first sight: Marzotto Carta since 1890.

Just steps from the Cathedral, this historic shop is a paradise for paper lovers, writing enthusiasts, and anyone who appreciates craftsmanship and tradition.

Founded over 130 years ago, Marzotto Carta is much more than a stationery store – it’s a place where every object tells a story.

Here you’ll find fine papers, hand-bound albums, leather notebooks, fountain pens, wax seals, artistic prints, decorative cards, and many other unique items that seem to come from another era – yet remain timelessly elegant.

Every detail reflects passion, taste and artisanal care. It’s the perfect place to find an original gift or take home a piece of authentic Florence. Here, tradition meets beauty and becomes art. And trust us – once you step inside, it’s hard to leave empty-handed!