“True luxury begins with a passion for excellence”

Behind every great vision lies a story — and the story of Luxury Lifestyle Awards began over 17 years ago with the insight and ambition of its founder, Alexander Chetchikov.

In this exclusive conversation, he shares with us the mission behind the project, his definition of authentic luxury, and the value of global recognition in a constantly evolving industry.

“When I founded Luxury Lifestyle Awards, my goal was to create a platform that celebrates the very pinnacle of excellence in the luxury world,” explains Alexander.

“I wanted to highlight the brands, services, and experiences that redefine what it means to live and create with true quality, originality, and distinction.”

In today’s world, luxury goes beyond exclusivity or material opulence. For Chetchikov, it is something deeper and more enduring:

“Real luxury is about commitment — to innovation, to craftsmanship, and to the continuous pursuit of perfection. It is about inspiration. It’s about leaving a legacy. This is the spirit we honour through our awards, recognising those who turn luxury into a universal language.”

Over 5,000 stories of excellence from around the globe

Luxury Lifestyle Awards has now evaluated and honoured more than 5,000 outstanding brands across 100+ countries. Each award tells the story of entrepreneurs, creatives, and visionaries who have turned passion into extraordinary experiences for a discerning, international audience. 

“Every winner represents a unique blend of talent, dedication, and vision. These are the people and businesses shaping the future of luxury, and reminding us that there is real value in authenticity and quality.”

Looking to the future

Luxury Lifestyle Awards continues its mission with a clear purpose: to connect sophisticated audiences with the finest the world has to offer, while staying true to a philosophy rooted in authenticity, beauty, and enduring impact.

“We thank all those who share our mission — to celebrate, elevate, and define the true meaning of luxury in today’s world.”

ABOUT LUXURY LIFESTYLE AWARDS

Luxury Lifestyle Awards is a global organization that selects, recognizes, celebrates, and promotes the best luxury goods and services worldwide. With a 16-year legacy of recognizing luxury brands, its mission is to connect discerning clientele with the pinnacle of luxury experiences. LLA boasts a rigorous evaluation process, assessing over 5,000 products and services across 400 categories in 100 countries. This meticulous analysis culminates in a coveted list of winners recognizing the world's elite. Renowned brands like Fairmont, Savills, and Courvoisier have proudly earned recognition through the Luxury Lifestyle Awards. Winning this award translates into enhanced brand credibility, elevated brand status, and global exposure for the award winners.

To learn more about Luxury Lifestyle Awards and discover the awarded brands, visit the official website: www.luxurylifestyleawards.com

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