OI Magazine - N. 31 - March 2022

Milan Fashion Week (Settimana della moda) is a clothing trade show held every six months in Milan: spring / summer fashion is presented in September / October, while autumn / winter fashion is presented in January / February. The so-called fashion and high fashion circuit begins in New York, followed by London and Milan while the end of the event takes place in Paris. In these cities, the protagonists are the stylists, the top models, and the guests who participate in the collateral events. Fashion Week offers, the great Maison Haut Couture, the opportunity to confirm themselves as giants of high fashion, and presenting their new fantastic collections that will colour the windows and illuminate the eyes of fashion lovers as well as to meet new stylists and their proposals. This year’s edition, saw many novelties such as the “Dolce & Gabbana” collection which, embracing the metaverse, presented more than ninety garments, a huge futuristic collection very appreciated by the American actress and former model, Sharon Stone and Kim Jones, creative director of Fendi, that diving in the Fendi archive, has reinterpreted Maison’s iconic collections in a modern key with a return to transparencies worn by the top model Bella Hadid who opened and closed the show. The importance of the event, that has just ended, is indisputable, since it is the first post Covid edition with a physical public, even if access was limited to holders of the super green pass, and has seen the return of many brands that did not like past digital editions like Gucci, Bottega Veneta, Diesel, Trussardi. This edition also marked a new era for the Trussardi fashion house. With the support of the new CEO Sebastian Suhl, who joined the team in 2019, a creative restyling was presented that also involved the logo, the greyhound, a symbol of class and elegance, that it was modernized, becoming a circular element that alludes to the cyclical renewal of life. To close, what should have been celebrated as the fashion week of the restart, was the Giorgio Armani fashion show, which also marked a decisive moment in the history of fashion. The “King” of Italian fashion, in fact, has decided not

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